As VP of Creative, and Brand Management at Nau, Hal was a driving force behind the development of a value proposition predicated on the balance of beauty, performance and sustainability. He and his team were responsible for the direction and broadcast of this proposition thru all media channels.
Prior to joining Nau, Hal was the VP of Creative at Patagonia, Inc. for over twenty years.
He built up an in-house, full service creative agency from 4 individuals to a team of over 30 designers, writers, producers and photographers, directly responsible for reflecting the unique visual and editorial style for this premium outdoor brand on a global level.
Jil has worked for more than twenty years to effect positive change in both the for-profit and social change sectors. She served as chief sustainability officer at Shaklee Corp. and as chief sustainability officer at Nau, Inc. At Nau, she was responsible for helping create a brand, customer experience, and product line that minimized negative environmental impacts, maximized equity for all, and set new benchmarks for corporate responsibility and philanthropy.
Prior to that, Jil was the founding executive director of 1% For the Planet, an alliance of companies committed to sustainability, conservation work, and corporate philanthropy. She was also vice president of environmental initiatives at Patagonia, where she helped shape the policies, practices and performance of the company for almost ten years. She has held positions on the board of directors of the Conservation Alliance, Environmental Grantmakers Association, and Wildlife Damage Review.
We borrowed our name from the aboriginal tales of creation. It was said that the world was sung into being in the time before history... the dreamtime..., and that the songlines are the maps by which these early people navigated great distances and the language through which they shared their stories.
Songlines... creating, navigating and storytelling. That's us.
Chris Van Dyke
Chris has over 30 years of senior experience building and leading teams in the private, public and non-profit sectors. Trained as an attorney, Chris has worked the past two and a half decades in communications and brand building for businesses ranging from start-ups to Fortune 500 companies and, most recently, as the Senior VP of Strategic Communications at World Wildlife Fund in Washington, DC.
Early in his career, Chris was elected District Attorney in Salem, Oregon where he also served as the Chair of the Oregon District Attorney’s Legislative Committee. Following his term in office, Chris joined Nike, Inc. as East Coast Legal Counsel in Washington, DC. During his 17-year tenure with Nike, Chris moved from legal work to a focus on communications and brand building, working as Marketing Director for Nike’s U.S. apparel division and later as Regional Marketing and Brand Director for Nike’s Asia Pacific office in Hong Kong.
Following Nike, Chris held a senior position at Patagonia, Inc. where he was VP of Marketing and Product Development. In 2004, Chris co-founded Nau, Inc. and was its President and CEO. At Nau, Chris and his team won numerous product and sustainability awards including awards from Time, The Social Venture Network, Outside Magazine and National Geographic Adventure. As CEO of Nau, Chris was a guest speaker at Harvard Business School, Stanford Business School, Hass School of Business, P&G, LOHAS, and the Social Venture Network.
Chris currently serves on the Boards of two non-profit organizations in central Oregon: The Oregon Cultural Trust and The Oregon Natural Desert Association.
Chris Van Dyke works with companies, non-profit and social change organizations to develop and implement communication strategies that effectively support their institutional goals. In this process, he helps companies and organizations articulate and prioritize their objectives so that they may identify and influence key constituencies through their communications.
Jil Zilligen develops strategies, cross-sectoral partnerships, and communications plans for companies and social change organizations working to align their business practices with their values and missions. She helps companies and organizations design practices to become more sustainable, increase customer loyalty, and maximize their effectiveness.
Hal Arneson designs and implements creative strategies that allow for-profit businesses, and change based organizations to effectively communicate their differentiating values and increase their sphere of influence.
A founding member of Nau, Inc., Hal partnered with Jil Zilligen and Chris Van Dyke to create a unique business model built on the foundational principle of blending profitability and sustainable business practices.